FITLD
About FITLD

Your size,
perfectly matched.

FITLD connects body measurements with brand size charts so online shoppers can choose sizes with confidence — and so retailers can reduce returns without replacing their entire stack.

Our mission

Sizing is one of the biggest friction points in apparel e-commerce. We built FITLD to make it easy for shoppers to maintain one accurate profile and for brands to publish structured measurements that power consistent recommendations across web, email, and partner channels.

Who we serve

Built for both sides
of the size problem.

📐

Shoppers

Create a FITLD profile with measurements taken at home. When you browse a store that uses Fitld, you see a recommended size based on that store's grading — not a generic size chart image.

🏷️

Brands & Retailers

Manage catalogs, attach size data to SKUs, and call our API or embed our widget. Keep a single source of truth for measurements instead of scattered spreadsheets.

How it works

Three steps.
Perfect fit every time.

01

Shoppers verify their account and save measurements in centimeters or inches.

02

Brands upload products and size charts mapped to the measurements FITLD understands.

03

FITLD scores how well each size matches the shopper and returns a recommendation plus a fit-quality signal.

Our principles

Built on trust,
designed with care.

🔒

Privacy by design

Measurements are sensitive. Brands receive only what they need for sizing — not unnecessary personal data.

⚖️

Not medical advice

Recommendations are algorithmic comparisons against published size charts. They don't replace professional fitting or your own judgment.

🌐

Universal access

One profile, every FITLD-powered brand. Your measurements follow you across the entire ecosystem.

Privacy & trust
Data & rights

Measurements are sensitive. We design flows so brands receive what they need for sizing — not unnecessary personal data. Our Privacy Policy explains what we collect, why we collect it, retention, and your rights. Our Terms of Use describe acceptable use of the platform and APIs.

Ready to find your fit?

Join thousands of shoppers who never guess their size again.

Company & contact

Get in touch